a sleepy, agricultural border region, the Rio Grande Valley has blossomed
into an international marketplace teeming with opportunity for savvy marketers.
Although the Valley's economic transformation is amazing, demographic indicators
suggest this is only the beginning. With a young aggresive population, the
Valley is poised to continue its phenomenal growth.
The Valley's young, predominately Hispanic population has not come close to reaching
their income potential. At a median age of 32, much younger than the national
average, the majority of Valley residents are in the acquisition phase of their
life. Valley residents are buying homes